Sunday, 7 June 2009

Young Black & Gifted - (Channel 0 Campaign)

I recently shot the Channel O 'Young, Gifted & Black ' campaign for Ogilvy Johannesburg. I have uploaded some of the images to the blog. The campaign started with a remake of a classic song which lead to a celebrity driven music video and later led onto a t-shirt campaign. They are currently running a competition where you can design a t-shirt of your own and enter it in to be part of the campaign.

We took the Smarteez who I shot last year and we dressed them into the shirts and shot them around Johannesburg. We shot them over one evening and one day in locations such as Joubert Park, Braamfontein and Kliptown Soweto.

Please visit the Channel O 'Young, Gifted & Black' to see some more of the campaign and take part in the t-shirt competition. Visit

Enjoy and please let me know what you think of the shots.
Chris S

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