For the new Denim Editorial for Destiny Man magazine we decided to feature the clothing on the workers of the cult hat brand Simon & Mary. Iconifying real men in denim, made famous for its practicality and strength in the work place. All this combined with the classic hat designs of the Simon & Mary brand.
The 100 year old factory, still owned by the Pozniac family and in its original location in Germiston Johannesburg. The factory runs off a coal furnace which powers the steam driven plant which they use to mould the felt the hats are made from.
The subjects in the images all kept the denim they where dressed after the shoot as a thank you.