Monday, 11 August 2008

Love Jozi (The Xenocentric Range)

A couple of weeks ago a bunch of foreign nationals who know live in South Africa full time got together at Bradley Kirshenbaum the designer and creators of Love Jozi t-shirts flat in Killarney. After several glasses of wine everyone headed down the road to one of the two bridges that overlook the M1 South in the area and we proceeded to shoot them in his new range of predominantly black and while t's. The idea behind the shoot was to ask each person what they love about Jozi. At the exhibition and launch of the range at Huntlescaris a few weeks later the concept was revealed on beautifully designed posters with the persons name and their commentryon it.

The shoot was a memorable experience and besides from the odd few complaining about the cold, it was great fun!


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